Effects of Corporate Social Responsibility on Employee Loyalty: A Study on Multinational Companies (MNCs) in Bangladesh.
Category:- Journal; Year:- 2021
Discipline:- Human Resource Management Discipline
School:- Management and Business Administration School
The aim of this study was to examine the effects of fringe
benefits on employee loyalty in the context of university teachers. The study
sample consisted of 100 university teachers who were randomly selected from
both private and public universities situated in Khulna city of Bangladesh.
Data were collected through a self-administered questionnaire survey. To test
the study hypotheses, data were analyzed employing correlation and multiple
regression analysis tools. Results of correlation analysis reveal that fringe
benefits (insurance & retirement benefits, payments for time not worked,
education & development opportunities, flexible working hours, and employee
welfare benefits) are positively related to employee loyalty. Regression
statistics shows that 25.6% variance of employee loyalty can be explained by
the fringe benefits. The study findings also indicate that flexible working
hours (β = 0.296, Sig. = 0.001) has the most significant contribution in
explaining employee loyalty among the university faculty members employed in
Khulna city of Bangladesh.