Effectiveness and Role of Film Trailer to Attract Audience: A Study on the Perspective of Bangladesh

Abstract

Film trailers play a significant role within the film industry, functioning as a potent marketing tactic aimed at captivating viewers and cultivating excitement for forthcoming releases. The present study aims to investigate the efficacy and functions of film trailers in captivating viewers, with a specific emphasis on the Bangladeshi setting. The present study employed a mixed-method methodology. A purposive sample approach was employed to select six films that were released throughout the two Eid festivals in the year 2022. The theoretical framework employed in this study is the Uses and Gratification Theory. This study investigates the influence of film trailers on audience engagement, preferences, and decision-making processes in the context of cinema consumption within the Bangladeshi market. This study seeks to illuminate the impact of film trailers on audience expectations and subsequent viewing experiences by conducting a thorough analysis of diverse film genres and audience demographics. The results of this study are anticipated to offer significant perspectives for filmmakers and marketers, empowering them to optimize the content and methods of film trailers in order to boost audience appeal and ultimately contribute to the expansion of the film industry in Bangladesh.