Despite the experience of severe natural hazard, people of the south-western coastal Bangladesh do not want to migrate. They stay voluntarily in this high risk hazard-prone coastal area. Environmental migration and non-migration both are high concerning issues for the coastal area. However, migration gains all the concern in the environmental migration study field. Non-migration is still the less concerning and less focusing issue. This study is concerned      with those non-migrant voluntary staying      people e with the aim to explore the factors that motivating people to voluntarily to stay in this hazard-prone area voluntarily     . Through systematic random sampling, this study selects 243 household respondents for a questionnaire survey from 6 villages of most hazard prone coastal upazilla       Koyra. Both qualitative and quantitative method is applied to attain the study objective. The study result suggests that although people living in a similar situation and experiencing similar natural hazard, 84% of them choose to stay voluntarily. Gender, Religion, age, embankment along the river, water logged days, living duration, and dependence on natural resource sources has a significant impact on the people staying decision. Furthermore, Government and non-government support, natural resource endowment, diversified livelihood, low livelihood expenditure, and community support in case of hazard emergency create extra attraction to stay in that area. In spite of severe hazard risk, these advantageous features motivate the respondent to put them as a voluntary non-migrant.