Linking Organizational Green Culture to Environmental Performance in Ready-Made Garments Industry of Bangladesh: Mediating Role of Employee Green Behavior

Abstract

Purpose: The aim of this study was to investigate the impact of organizational
green culture on environmental performance through the mediation effect of
employee green behaviour in the ready-made garments (RMG) industry of
Bangladesh.
Methodology: A quantitative type of study was conducted in order to test the
study hypotheses. The study selected a total of 273 employees from LEED-
certified RMG factories situated in Dhaka, Savar, Gajipur, and Narayanganj city
of Bangladesh in order to collect data. Data collected through a self-
administered questionnaire was analyzed using partial least square structural
equation modeling (PLS-SEM).
Findings: The study findings suggest that organizational green culture has a
positive and significant impact on environmental performance. Furthermore, it
has been found that employee green behaviours segmented as task-related green
behaviour and proactive green behaviour mediate the relationship between
organizational green culture and environmental performance.
Practical Implications: The study insights can help Bangladesh's RMG
industry experts, policymakers, and HR professionals build environmentally
responsible practices, integrate company culture with environmental goals, and
ensure a sustainable future.
Originality/Value: The study contributes to the existing literature by exploring
the mediating role of employee green behaviour between organizational green
culture and environmental performance in the RMG industry and empirically
analysing the issues within the context of a developing country like Bangladesh.
Limitations: The current study is quantitative in nature and restricted to only
273 RMG employees in Bangladesh. In the future, a mixed method approach can
be applied and comparative studies by taking more respondents from several
countries can be conducted in order to get a comprehensive understanding
regarding the study issue.