Regarding the 2030 Agenda for Sustainable Development in general, and SDG 11 (Sustainable Cities and Communities) in particular, the Prime Minister of Bangladesh, has framed her political will in terms of a clearly defined philosophical statement: “My Village-My City”. This statement is an explicit expression of her national development strategies: “Vision 2021” and “Vision 2041”, that focus on facilitating the rural-urban continuum without disrupting the nature-integrated settlement pattern of the deltaic agrarian society, where unconditional love and affection shape the happy and dignified rural way-of-life. In this line, the Urban Development Directorate (UDD), a concerned government agency, has already initiated research and projects on preparation of development plans for its urban and rural territories (Upazilas). As part of this initiatives, UDD, in collaboration with the “International Design Studio” of Master of Science in Human Settlements (MScHS), port-graduate program of Architecture Discipline, Khulna University, has conducted a design-research, titled “Envisioning Ru- Ban: Socio-Spatial Re-vitalization along Kumar Nod in Faridpur”, with an aim to explore potential planning and design model, approach and process towards sustainable and context-sensitive settlements planning. The design- research conceptualizes the notion of “My Village-My City” not as a mere strategy to transform the 'villages' into so called 'cities', but, as a vision towards upholding the 'rural' 'way-of-life' through providing necessary infrastructures, services and facilities towards improved communication, strong social cohesion, folk-cultural ambience, sound health, quality education, comfortable living, and diversified livelihood options. With this conceptualization, the design-research has appraised the conventional planning approach and process with regard to their scope and limitation to materialize this notion. It has then investigated the 'social-spaces' as the container of planning and design issues and features embedded into the everyday lived experiences of the people. Based on the insights developed from the review and field investigations, the research outcome proposed a new approach to human settlement planning, called – “Ru-Ban”. Conceptually, Ru-Ban, stands for the mingling of the notion of 'Rural' and 'Urban', as a single dynamic entity of the existing 'social-cultural-environmental' landscape of human habitat, through questioning the rural-urban divide, from a 'cultural landscape' perspective. Theoretically, Ru-Ban suggests 're-vitalization' of the settlements based on the embedded 'autonomous' socio-spatial planning (done by the local people since habitation started), instead of top-down expert-led planning. While technically, Ru-Ban suggests a planning process informed by the existing 'social-space-system'; driven by existing 'human- environment' relationship; and articulated through transformative planning of existing 'land-water-plant' integrated organic settlements. With these framework, 'Ru-Ban' envisions a new pathway of context-sensitive human settlements planning towards socially sustainable, culturally dignified, and environmentally friendly 'quality of life'.