Interpretation a Model Equation for Customer Loyalty in E-commerce

Today’s e-commerce is a great tool for online shopping and it is getting trendy day by day. We reveal a model how e-service characteristic dimension effect on customer perceived value and loyalty. For this, we classify twelve e-services characteristic dimension: reliability, product quality, marketing, third party seal, service quality, product price, popularity, security, privacy, perceived value, trust and loyalty. We used structural equation model (SEM) to analyze of the methodological way. All e-services characteristic dimension have a meaningful and positive impact on customer perceived value and loyalty in business to consumer (B2C). This work will be helpful to e-commerce business owner to make fabulous plan for marketing procedures and recommend future directions.

• Supervision