Profile Login


Imtiaz Masroor
Lecturer

Imtiaz Masroor got his Master's degree (majoring in Finance) and Bachelor's degree (majoring in Finance and minoring in Marketing) from Khulna University in Bangladesh. There, he did well and received several prestigious awards for it, including the Prime Minister Gold Medal, the President Gold Medal, and the Dean's Award. He gave his service to banglalink Digital Communications Ltd., a leading telecom operator in Bangladesh. After that, he worked as a Lecturer of Finance at the Department of Business Administration at the Northern University of Business & Technology Khulna, Bangladesh, and as a Lecturer at the Department of Business Administration at North Western University, Khulna. His research interests include the internationalisation of SMEs, entrepreneurship, entrepreneurial cognition, institutional theories and frameworks, institutional voids, firm performance etc.

Master of Business Administration 

Major in Finance 

Khulna University, Khulna - 9208, Bangladesh 

CGPA: 3.83 out of 4.00 (Distinction) 

Language of instruction: English 

Thesis: Creating Competitive Advantage through Firm Innovative Capability and Orchestration of Resources: A Moderated Mediation Approach 


Bachelor of Business Administration 

Major in Finance and Minor in Marketing 

Khulna University, Khulna - 9208, Bangladesh 

CGPA: 3.75 out of 4.00 (Distinction) 

Language of instruction: English 

Thesis: Does Risk Tolerance Behaviour of Entrepreneur Affect the Growth of Entrepreneurial Firms through the Mediation of Effectuation and Causation Decision-making Approach?: A Case Study on Small & Medium Software Firms of Bangladesh


Higher Secondary Certificate 
Educational Background: Science 
B N School & College Khulna under Jessore Board 
GPA: 5.00 out of 5.00 
Language of instruction: Bengali 

Secondary School Certificate 
Educational Background: Science 
B N School & College Khulna under Jessore Board 
GPA: 5.00 out of 5.00 
Language of instruction: Bengali 

Internationalisation of SMEs 
Entrepreneurship and SMEs 
Entrepreneurial Resilience 
Entrepreneurial cognition 
Entrepreneurial decision-making 
Institutions and institutional theories 
Institutional framework
Firm performance 
Firm Resilience 
Institutional voids 
International Business 

Current Research Project/Collaboration

SL Title Research Role Awarded Date Completion Date Funding Agency
1 Status and Trend Analysis of Wood Consumption and its Sources in the Six South-Western Districts of Bangladesh Co-Principal Investigator 2019 2019 National
2 Market Analysis of the Ready-to-Cook (RTC) Fish Products in the Domestic Market of Bangladesh Co-Principal Investigator 2019 2020 International
3 Exploring the Sources of Fear of Failure in the University Students in Initiating Opportunity-focused Entrepreneurship: A Study of the Students of Multiple Disciplines from Five Universities Co-Principal Investigator 2022 2024 National
4 Potential of Online Marketing in Job Creation: A Study on Khulna Division Co-Principal Investigator February 2022 February 2023 National

Position: Lecturer 

Period: 07 August 2022 - now 

Human Resource Management Discipline 

Khulna University, 

Khulna - 9208, Bangladesh. 

https://ku.ac.bd/


Position: Lecturer 

Period: 01 January 2022 - 06 August 2022 

Duration: 7 months 6 days 

North Western University 

236, M. A. Bari Road, Sonadanga,

Khulna - 9000, Bangladesh. 

https://nwu.edu.bd/


Position: Lecturer in Finance 

Period: 27 September 2018 - 31 December 2021 

Duration: 3 years 3 months 05 days 

Northern University of Business & Technology Khulna 

Akunjee Tower, 41-42, Majid Sarani, Shib Bari Circle, 

Khulna - 9000, Bangladesh. 

https://nubtkhulna.ac.bd/


Position: Zonal Manager 

Period: 01 August 2016 - 31 July 2017 

Duration: 1 year 

banglalink Digital Communications Ltd. 

https://www.banglalink.net/

coming soon...

Supervision

SL Title Degree Role Start Date End Date
1 Bachelor Thesis Bachelor Supervisor 17 August 2022 December 2022

coming soon...

2023

Alam, Md. N., Masroor, I., Chatterjee, S., Hasan, S. S., Rifat, S. M., & Alif, A. Q. (2023). Apparel Industry of Bangladesh and Customer-Based Brand Equity in Developing Consumers’ Purchase Decision. International Journal of Export Marketing, 5(3–4), 354-376. http://dx.doi.org/10.1504/IJEXPORTM.2022.10055698

Afsana, J., Sultana, Mst. N., & Masroor, I. (2023). Co-Integration Analysis of Remittances, Exports, and GDP in Bangladesh: Implications for Economic Development and Unemployment Reduction. European Journal of Economic and Financial Research, 7(1), 165–188. https://doi.org/10.46827/ejefr.v7i1.1447

2022

Nabi, Md. N. U., & Masroor, I. (2022). Business Model Transformation through Digitalization as an Approach to Facilitate SDG Achievement: A Case of an MNC in Bangladesh in the COVID-19 Context. In C.N. Berrones-Flemmig,  F. Contreras, & U. Dornberger (Eds.). Business in the 21st Century (pp.143–156). Bingley: Emerald Publishing Limited. https://doi.org/10.1108/978-1-80382-787-220221012

Alam, Md. N., Masroor, I., Rifat, S. M., Dey, S., Nabi, Md. N. U., & Khan, S. M. (2022). Service co-creation in destination exporting - Does decision-making logic foster the service co-creation process in designing new services? International Journal of Export Marketing, 5(1), 4–31. https://doi.org/10.1504/IJEXPORTM.2022.10050250

Akther, F., Kabir, Sk. Md. R., Sultana, Mst. N., & Masroor, I. (2022). Exploring the Brand Building Process in Micro Ventures through Social Media Usage: A Study of the Women-Owned Home-Based Cooked Food Delivery Services in Khulna City in Bangladesh. European Journal of Management and Marketing Studies, 7(2), 34–58. https://doi.org/10.46827/ejmms.v7i2.1218

Akther, F., Biswas, S. K., Sultana, Mst. N., & Masroor, I. (2022). Analyzing the Household Level Socioeconomic Impact of COVID-19 Sufferance: Outcomes of a Microstudy of the Households in Khulna City in Bangladesh. European Journal of Social Sciences Studies, 7(2), 55–75. https://doi.org/10.46827/ejsss.v7i2.1217

2021

Alam, Md. N., Masroor, I., Rokon, T. Md., & Rakib, S. G. (2021). Blue Technology for Sustainability of Small and Medium Fish Firms: A Study on Small & Medium Fish Firms of Bangladesh. Environment, Development and Sustainability, 23(1), 635–646. https://doi.org/10.1007/s10668-020-00599-z

Rakib, S. G., Masroor, I., Nabi, Md. N. U., & Alam, Md. N. (2021). Does Institutional Void Affect the Development of Entrepreneurial Ecosystem in Emerging Economy? International Journal of Export Marketing, 4(2), 92–110. https://doi.org/10.1504/IJEXPORTM.2021.115278

Sultana, Mst. N., Masroor, I., & Ahmed, F. (2021). Environmental Consciousness and its Impact on Pro-environmental Purchase Intention in Emerging Economies Perspective. International Journal of Export Marketing, 4(4), 346–371. https://doi.org/10.1504/IJEXPORTM.2021.10045468 

2020

Masroor, I., Alam, Md. N., Hossain, S. M. A., & Misbauddin, S. M. (2020). Moderating effect of uncertainty on the relationship between effectuation and internationalisation speed: a study on small and medium software firms of Bangladesh. International Journal of Export Marketing, 3(3), 261–286. https://doi.org/10.1504/IJEXPORTM.2020.107723

Masroor, I., Alam, Md. N., Adnan, K. A., & Jahan, I. (2020). Inclination for Internationalization - A Key Driver to Explain the Speed of International Market Entry through the Moderation of Effectuation Decision Logic: A Study on Small & Medium Software Firms of Bangladesh. Journal for International Business and Entrepreneurship Development, 12(2-3), 183–198. https://doi.org/10.1504/jibed.2020.10026115

Alam, Md. N., Masroor, I., & Nabi, Md. N. U. (2020).  Does entrepreneurs’ risk perception influence firm’s rapidity in foreign market entry through moderation of entrepreneurial decision-making approach? Review of International Business and Strategy, 30(2), 225–243. https://doi.org/10.1108/RIBS-07-2019-0103

Akther, F., Masroor, I., & Misbauddin, S. M. (2020). Metacognitive Ability and Perception of the Barriers to Become Entrepreneur: A Study of the Undergraduate-Level Business Students of Three Universities in Khulna Region of Bangladesh. European Journal of Management and Marketing Studies, 5(2), 1–12. https://doi.org/10.5281/zenodo.3700345

2019

Masroor, I., & Alam, Md. N. (2019). Does Risk Tolerance Behaviour of Entrepreneur Affect the Growth of Entrepreneurial Firms through the Mediation of Effectuation Decision-making Approach? International Journal of Export Marketing, 3(2), 79–104. https://doi.org/10.1504/IJEXPORTM.2019.104395

2018

Alam, Md. N., Masroor, I., Sultana, A., & Rahman, Md. M. (2018). Impact of Entrepreneurial Competencies on Adopted Innovative Marketing Strategies by Entrepreneurs: A Study on Small and Medium Boutique and Fashion House in Khulna City. Khulna University Business Review, 11(1–2), 83–99. https://doi.org/10.35649/KUBR.2016.11.12.7

Financial Management

Download Resource
Running

Financial Management

Download Resource
Running

Business Statistics

Download Resource
Running

International Business Management

Download Resource
Running

International Finance

Download Resource
Running

Insurance and Risk Management

Human Resource Analytics and Planning

Business Economics

Principles of Finance