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MJ Test Course1
3  Credit
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MJ Test Course2
3  Credit
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MCJ 1101
Fundamentals of Communication
03  Credit
Course Status: Core Rationale: This course deals with basic concepts of communication, types of communication, communication barriers, history of communication, evolution of media and negotiation. Course Objectives: Objectives of this course is to- • articulate an understanding of basic concepts of communication and evolution of communication process. • introduce the communication barriers • interpret the evolution of media. Intended Learning Outcomes (ILOs): At the end of the course, students will be able to- • describe the core theories of communication, their types and communication models. • praise the mass media development • follow the negotiation crisis situation. Course Content Section- A 1. Understanding Communication: Definition and Meaning, Nature and Scope of Communication, Roles, Functions, Communication Principles and Components. 2. Basic Concepts of Communication: Intrapersonal, Interpersonal, Verbal, Non-verbal, Group communication, Mass Communication, Public communication. 3. Communication Barriers: Noise, Communication Apprehension. 4. Communication Models and Theories: Models- Aristotle’s Communication Model, Lasswell’s Communication Model, Shannon-Waver’s Communication Model, Schramm’s Communication Model, D.K Berlo’s Communication Model' Theories- Perception, Listening. Section- B 5. History of Communication: Origin and Development of Communication History, Evolution of Language and Writing, Beginning of Mass Media, Communication in ancient period. 6. Communication Theorist: Acquainted with major communication scholars -Marshall McLuhan, Willbur Schramm, David K Berlo, Their works and contribution on communication era. 7. Evolution of Media: Print Media and Electronic Media (Their origin and development)' 8. Negotiation: Definition and Meaning, Compromise, Considering Everyone's Needs, When negotiation fails in communication.